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Just to
give you a hint about our strategic

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thinking, cause here is an example.

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One of the topics that we're going to
cover is about networks and network

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effects.

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So we all are familiar with
these type of industries are connected

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through networks, for example,
the telephone, the trains, the roadways.

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But now, with the digitalization,
we have seen the arrival of new type

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of companies, for example,
websites, apps, platforms.

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And in this way,
this type of digital businesses,

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they have created something
that is called a network effect.

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Here we have the example
of four different companies

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that we're going to cover
through our course

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Facebook, Airbnb, medium and WhatsApp.

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And we are going to see
how they have created this network effect.

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And that's going to effect
is the state when the more users

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that you get, the more value they get
because they are nurturing each other.

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For example,
this is very clear with their reviews.

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Now, if I know

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a place where

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somebody has tested before
and then I want to rent it,

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I would be sure, certain that they have
a good review, that they have a good mark.

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Is the same also for the owners?

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If I know that these clients, they behave
well, then I would be willing more easily

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and trusting all these reviews
to give them my place for rental.

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So in all these four cases,
we are going to cover four things.

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The product value that they they offer,
the growth tactic that they have,

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use, how they have, engage users
to keep using these different platforms.

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And finally, the the massive point
that they have reached for.

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No. Perfect.

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So stay tuned.

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And I see you in IMIM
in our city thinking course.